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Just because others are worse than you doesn’t make you any better!
In my previous blog piece I talked about a formula for success, beginning with the basic need to understand your target audience. The key benefit of this is engagement – the ability to engage in a...
View ArticleYou’re not the customer
And you’re not likely to be the prospect either. In many ways, I always think that this is one of the toughest things we have to appreciate. Almost always whatever we’re promoting or selling we’ll be...
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