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You’re not the customer
And you’re not likely to be the prospect either. In many ways, I always think that this is one of the toughest things we have to appreciate. Almost always whatever we’re promoting or selling we’ll be...
View ArticleJust because others are worse than you doesn’t make you any better!
In my previous blog piece I talked about a formula for success, beginning with the basic need to understand your target audience. The key benefit of this is engagement – the ability to engage in a...
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